So the important first step for any social media newcomer is building a network. You can do this several different ways, but there are some effective best practices which will help you make sure you’ve crafted the kind of audience you want. Build from Existing Contacts First, create a foundation from your existing contacts. If your business connections are important, you will want them to know you’ve launched a Facebook, Twitter or LinkedIn account. Many [...]

GIFs are usually only best for images where there are large flat areas of a single colour, such as a diagram. Gifs can have transparent areas in them, and can be animated, which a jpeg can’t. Gifs are also limited to 256 colours. JPG/Jpegs are preferrable to gifs for almost any image that isn’t a diagram. Jpegs compress the data very well, meaning that your picture files will be smaller. This compression creates inaccuracies though, [...]